Several years ago, I spent $10,000, and 9 months of my time to create a software product that I never launched because it quickly became bloated with features and riddled with bugs.

A year later, I spent $47.50 to create and launch a product in 3 hours. It sold the first copy within 10 minutes.

Today Keynotopia is being used by more than 100,000 designers, entrepreneurs and product managers all over the world, and was mentioned by thousands of influencers, bloggers and news outlets.

My journey from a full-time employee to a freelancer, to a failing entrepreneur, and to a successful one later has taught me valuable lessons that I wish someone had told me when I first started.

I have decided to put those lessons together into a manifesto for myself to remember, and share them with others who might find them useful.


My name is Amir Khella. I am an entrepreneur and product designer.

In the past 15 years, I have helped 15 different companies design and launch products that have been used by hundreds of millions of people.

I have also launched my own products and grew my business to more than 100,000 customers in 80+ countries.

In my past lives, I was a software engineer, a research scientist, a product manager, a product designer, a marketer, and finally an entrepreneur.

You can find me on Twitter and LinkedIn, and you can contact me here.